Private Jet

Delta reinvents in-flight wine program

Delta Air Lines has announced a revamp of its wine program. A new partnership with Andrea Robinson, Master Sommelier, will see innovative wine selections offered to Delta Business customers from February 2008, before being offered to First and Coach Class passengers later that year.

Robinson, the host of Simply Wine and Pairings With Andrea, which air on the Fine Living Network, said she planned to complement the top-class food offered on Delta flights.

“I’ll select a global palette of wines with bold flavors to complement Michelle Bernstein’s vibrant and delicious menu offerings, and that reflect the fresh and modern feel of the new Delta.”

“And, since wines can taste different in flight, I’ll continue to choose wines with enough flavor intensity to shine - even at 30,000 feet.”

Joanne Smith, Senior Vice-President of In-Flight Service and Global Product Development, was delighted to have agreed a deal with the wine expert:

“Our new partnership with Andrea Robinson is Delta’s latest step in creating a unique and enhanced on-board experience for customers,” he said.

Smith added: “Andrea is working closely with Delta to ensure that her premium wine choices mirror Chef Michelle Bernstein’s superior cuisine offerings in BusinessElite and appeal to our valued First and coach-class customers.”

Written by admin on June 18th, 2007 with comments disabled.
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