Delta Air Lines has announced a revamp of its wine program. A new partnership with Andrea Robinson, Master Sommelier, will see innovative wine selections offered to Delta Business customers from February 2008, before being offered to First and Coach Class passengers later that year.
Robinson, the host of Simply Wine and Pairings With Andrea, which air on the Fine Living Network, said she planned to complement the top-class food offered on Delta flights.
“I’ll select a global palette of wines with bold flavors to complement Michelle Bernstein’s vibrant and delicious menu offerings, and that reflect the fresh and modern feel of the new Delta.”
“And, since wines can taste different in flight, I’ll continue to choose wines with enough flavor intensity to shine - even at 30,000 feet.”
Joanne Smith, Senior Vice-President of In-Flight Service and Global Product Development, was delighted to have agreed a deal with the wine expert:
“Our new partnership with Andrea Robinson is Delta’s latest step in creating a unique and enhanced on-board experience for customers,” he said.
Smith added: “Andrea is working closely with Delta to ensure that her premium wine choices mirror Chef Michelle Bernstein’s superior cuisine offerings in BusinessElite and appeal to our valued First and coach-class customers.”
Written by admin on June 18th, 2007 with no comments.
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Some 28,600 new aircraft will hit the skies by 2027, according to aerospace giant Boeing. The manufacturer said in its annual Current Market Outlook report that global air travel will grow exponentially in the next 20 years.
The report predicted that passenger traffic would rise by 4.5 percent annually, while the global fleet of commercial aircraft will reportedly double in size.
Sales projections reported an increase to $200 billion to $2.8 trillion by 2027, and cargo traffic is expected to increase by 6.5 percent, year on year.
Randy Tinseth, Vice-President of Marketing for Boeing, commented on the report:
“Air travel is going to continue to grow, driven by economic growth, world trade, liberalization, and by the availability of new, more capable, and more efficient airplanes.”
He added: “Airlines are responding to the true needs of passengers to save more time on more capable aircraft. Airlines have accommodated air travel by adding more frequencies and nonstops, and what’s most important for us is that we’ve seen this trend for the last 20 to 25 years, and we expect this trend to continue into the future.”
Tinseth stressed that though the size of the global fleet was set to grow significantly, the impact on the environment would be minimal.
Increasingly fuel-efficient planes were entering the market, he said, and non-stop flights produced fewer carbon emissions than journeys with several stops
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